Brian Canepa is a Principal specializing in innovative Transportation Demand Management (TDM) and parking plans designed to promote prudent sustainability and maximize available resources. His work ranges from developing programs to reduce traffic and parking impacts to shared parking and financial modeling to crafting municipal code and policies.
After growing up in the North Bay, Brian began his career in Washington, DC, with an interest in public policy. He earned his Master’s in Political Management from George Washington University and worked analyzing state legislative measures. He then shifted his focus to local planning with an emphasis on using transportation to achieve broader community development goals. He gained his Master’s in Planning from Virginia Tech while working for the Transportation Research Board and then moved back to the Bay Area in 2006 where he rose to Principal and Director of Operations at Nelson\Nygaard Consulting. Brian joined W-Trans as a Principal in 2019 with an interest in helping local California communities tackle challenging parking and traffic issues.
Brian brings years of experience in developing countless parking and TDM plans for a wide range of clients including public, private, and non-profit entities as well as many academic campuses. His efforts have produced quantifiable traffic reductions and implementable shared parking and TDM plans. Brian’s approach to transportation planning is a blend of technical expertise and stakeholder engagement. He has a distinct ability to engage key stakeholders and community members and effectively communicate complex technical material in straightforward terms to highlight inherent trade-offs and potential outcomes. The resulting transportation plans produce traffic reductions, parking management, and other products strongly endorsed by community members and participants.